Here are some of the key steps from the section as I've highlighted them, plus my reflections:
- "Try to find out as much as you can about the author of the Weblog. See if there is an 'About' link that will lead to a name..." He mentions Google, and identifying background, profession, authority, and domain publisher. I've enjoyed a side trip into domain registration and learning about ICANN (the text mentions its predecessor InterNIC). I find more and more I like to use Quora or Stack Overflow for crowd-sourced opinions on sites and tools, including WhoIs services.
- "Next, you may want to find out what kind of a reputation the blogger has among his peers." He mentions Technorati's "Authority" rating, as well as sites linking to a blog.
- Blogroll on the blog, especially to determine bias or agenda; other posts on the blog, and accuracy of analysis or synthesis from source links. This last is one of my favorites for evaluating whether the blogger is providing value-added or just content-farming.